Health House Rolesville: How the Right Space Helped a Wellness Vision Take Root
March 11, 2026
When Lori Webb talks about Health House, you quickly realize this isn’t just another wellness concept. It’s deeply personal — and deeply intentional.
After living in North Carolina for 18 years, and in the Wake Forest and Rolesville area for the past 15, Lori has watched the region evolve in real time. She’s seen neighborhoods expand, infrastructure grow, and families plant long-term roots. So when it came time to open the second location of Health House, she knew exactly where she wanted to be.
“I knew that I wanted to be in that area because it just keeps growing, growing, growing,” she shared.
Health House opened its Rolesville location in January 2026, roughly a year after securing the space in early 2025. What began as a vision shaped by personal experience has quickly grown into a multi-location wellness brand, with North Raleigh as its original home and Wake Forest next on the horizon.
A Space Born from Experience
Lori’s path to founding Health House was shaped by her own health journey following a severe case of COVID-19. Navigating the aftermath forced her to rethink how she approached wellness and recovery.
“Western medicine is quite frustrating,” she shared. “It was consuming my whole life.”
She began researching holistic therapies, experimenting with modalities, and piecing together care from multiple providers across the region. What she discovered was a gap — services were scattered, expensive, and disconnected. She envisioned a single destination where movement, recovery, and clinical support could coexist under one roof.
That vision became Health House: a wellness hub offering barre, Pilates, yoga, functional training, recovery services like sauna and cold plunge, red light therapy, compression, practitioner offices, and an on-site HRT and longevity clinic. Education is core to the model as well. “We’re big on education,” Lori explained. “We offer education classes monthly.”
Why Rolesville
For Lori, Rolesville wasn’t a gamble. It was a calculated move rooted in proximity and growth.
She lives on the border of Wake Forest and Rolesville. She understands the daily rhythms of the community and the pace at which it’s expanding. When she saw the development taking shape along South Main Street, she saw long-term potential.
“I loved Cobblestone. I thought it was adorable,” she said. The walkability, the residential density nearby, the restaurants coming in all aligned with the kind of environment she wanted Health House to be part of.
Rolesville’s momentum gave her confidence. She wasn’t chasing traffic patterns alone; she was building where she already knew the community would show up.
The Search and the Non-Negotiables
When Lori and I first connected, she had already thought through what she needed. The space had to support multiple modalities, practitioner offices, a retail component, and room to grow.
“We really kind of got down to details and specifics of what I really needed,” she said.
New construction was appealing because it allowed customization, even though she was clear-eyed about the challenges. “New construction is hard,” she admitted. But the ability to shape the layout, take advantage of 22–24 foot ceilings, secure first-floor retail visibility, and ensure strong parking access made the extra effort worthwhile.
Her background in residential real estate also shaped her mindset. As an entrepreneur who understands timelines, negotiations, and risk, she approached the lease strategically. My role was to translate her vision into a viable site and to keep momentum moving when inevitable delays surfaced.
“She had enough listings and contacts and stuff where she was able to get us in the right place,” Lori said of our work together.
The Reality of the Timeline
Opening a brick-and-mortar wellness headquarters is not instantaneous. Lori initially budgeted and planned for six to seven months from securing the space to opening day. In reality, it took closer to a year.
“Permitting was very challenging,” she shared. “It was slow… slow is probably the best word for it.”
Infrastructure work and road expansion in the area added complexity. Inspections and approvals required patience. For many founders, those delays can derail momentum. Lori stayed steady, leaning on her entrepreneurial experience and clear long-term vision.
The Result
Health House Rolesville officially opened in January 2026. Today, the company employs 48 team members across its locations, with a third site in Wake Forest already in development.
The customer base reflects the inclusive model Lori envisioned. “We’re about a 60–40 split,” she noted, referring to the mix of women and men who utilize the space. While wellness spaces are often assumed to skew heavily female, Health House has built a broad, diverse clientele drawn to movement, recovery, and longevity.
Rolesville has embraced the concept, and Health House has become part of the area’s evolving identity.
For me, this project reinforces why intentional site selection matters. When founders have clarity around their non-negotiables and long-term goals, and when brokerage strategy aligns with that clarity, the outcome is more than a lease signed. It’s a business positioned to grow with the community around it.
If you’re considering opening your first location — or your fourth — in the Triangle, I’d welcome the conversation. Finding the right space takes more than availability. It takes alignment, preparation, and a shared vision for what’s possible.
Author Note
Laura Saleh is a Commercial Broker with MC&G Commercial and MetCap Commercial where she specializes in leasing strategy and landlord representation across medical, retail, and office properties throughout North Carolina. She brings a people-first, detail-driven approach to every project and is proud to support property owners in building long-term value through trusted tenant relationships.
When Lori Webb talks about Health House, you quickly realize this isn’t just another wellness concept. It’s deeply personal — and deeply intentional.
After living in North Carolina for 18 years, and in the Wake Forest and Rolesville area for the past 15, Lori has watched the region evolve in real time. She’s seen neighborhoods expand, infrastructure grow, and families plant long-term roots. So when it came time to open the second location of Health House, she knew exactly where she wanted to be.
“I knew that I wanted to be in that area because it just keeps growing, growing, growing,” she shared.
Health House opened its Rolesville location in January 2026, roughly a year after securing the space in early 2025. What began as a vision shaped by personal experience has quickly grown into a multi-location wellness brand, with North Raleigh as its original home and Wake Forest next on the horizon.
A Space Born from Experience
Lori’s path to founding Health House was shaped by her own health journey following a severe case of COVID-19. Navigating the aftermath forced her to rethink how she approached wellness and recovery.
“Western medicine is quite frustrating,” she shared. “It was consuming my whole life.”
She began researching holistic therapies, experimenting with modalities, and piecing together care from multiple providers across the region. What she discovered was a gap — services were scattered, expensive, and disconnected. She envisioned a single destination where movement, recovery, and clinical support could coexist under one roof.
That vision became Health House: a wellness hub offering barre, Pilates, yoga, functional training, recovery services like sauna and cold plunge, red light therapy, compression, practitioner offices, and an on-site HRT and longevity clinic. Education is core to the model as well. “We’re big on education,” Lori explained. “We offer education classes monthly.”
Why Rolesville
For Lori, Rolesville wasn’t a gamble. It was a calculated move rooted in proximity and growth.
She lives on the border of Wake Forest and Rolesville. She understands the daily rhythms of the community and the pace at which it’s expanding. When she saw the development taking shape along South Main Street, she saw long-term potential.
“I loved Cobblestone. I thought it was adorable,” she said. The walkability, the residential density nearby, the restaurants coming in all aligned with the kind of environment she wanted Health House to be part of.
Rolesville’s momentum gave her confidence. She wasn’t chasing traffic patterns alone; she was building where she already knew the community would show up.
The Search and the Non-Negotiables
When Lori and I first connected, she had already thought through what she needed. The space had to support multiple modalities, practitioner offices, a retail component, and room to grow.
“We really kind of got down to details and specifics of what I really needed,” she said.
New construction was appealing because it allowed customization, even though she was clear-eyed about the challenges. “New construction is hard,” she admitted. But the ability to shape the layout, take advantage of 22–24 foot ceilings, secure first-floor retail visibility, and ensure strong parking access made the extra effort worthwhile.
Her background in residential real estate also shaped her mindset. As an entrepreneur who understands timelines, negotiations, and risk, she approached the lease strategically. My role was to translate her vision into a viable site and to keep momentum moving when inevitable delays surfaced.
“She had enough listings and contacts and stuff where she was able to get us in the right place,” Lori said of our work together.
The Reality of the Timeline
Opening a brick-and-mortar wellness headquarters is not instantaneous. Lori initially budgeted and planned for six to seven months from securing the space to opening day. In reality, it took closer to a year.
“Permitting was very challenging,” she shared. “It was slow… slow is probably the best word for it.”
Infrastructure work and road expansion in the area added complexity. Inspections and approvals required patience. For many founders, those delays can derail momentum. Lori stayed steady, leaning on her entrepreneurial experience and clear long-term vision.
The Result
Health House Rolesville officially opened in January 2026. Today, the company employs 48 team members across its locations, with a third site in Wake Forest already in development.
The customer base reflects the inclusive model Lori envisioned. “We’re about a 60–40 split,” she noted, referring to the mix of women and men who utilize the space. While wellness spaces are often assumed to skew heavily female, Health House has built a broad, diverse clientele drawn to movement, recovery, and longevity.
Rolesville has embraced the concept, and Health House has become part of the area’s evolving identity.
For me, this project reinforces why intentional site selection matters. When founders have clarity around their non-negotiables and long-term goals, and when brokerage strategy aligns with that clarity, the outcome is more than a lease signed. It’s a business positioned to grow with the community around it.
If you’re considering opening your first location — or your fourth — in the Triangle, I’d welcome the conversation. Finding the right space takes more than availability. It takes alignment, preparation, and a shared vision for what’s possible.
Author Note
Laura Saleh is a Commercial Broker with MC&G Commercial and MetCap Commercial where she specializes in leasing strategy and landlord representation across medical, retail, and office properties throughout North Carolina. She brings a people-first, detail-driven approach to every project and is proud to support property owners in building long-term value through trusted tenant relationships.
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